Today's feature article is:
Read it below!
The concept of this is for you to offer a subscription
type product as an upsell or backend product. For
example, if you're selling an ebook for $37 offer a
subscription to a related e-zine for $9.95 a month.
Instead of an e-zine, it could be monthly updated
information for the ebook.
It's not just for e-books, you can make it work for
any product or service you sell. Some subscriptions
that might work for your product could be:
- e-mail/telephone consulting
- a private or members only web site
- print newsletters/magazines
- product updates
- subscription warrantees
- product insurance
- the ideas are endless.....
The subscription product should be related to the
product or service you're selling. You could charge
a weekly, monthly, or yearly subscription for the
upsell product. You could sell your main product
and upsell product as a total subscription package
deal. You wouldn't charge the one-time price for
your main product; you would just charge the basic
subscription price of the upsell product.
The major benefits are that you don't have to keep
creating new upsell and back end products. Once
you get enough subscribers you won't have to sell
anymore, you just keep generating income from
your current subscribers. You would only have to
sell again if you lost a lot of subscribers.