1. Specialize your product or service if you have too
much competition. If you're selling an advertising book,
rewrite part of it and target it just to pet businesses.
2. Sell a lead in product for super cheap, even if
you loose a little money. If people like it, you have
a greater chance to sell your higher price product.
3. Give people a free version of your product. If
it does what you say they, will pay for the up-grade
or deluxe version to get more benefits.
4. Ask your visitors outcome questions in your
ad copy like: "Where do you want to be financially
the next two years?" This'll persuade them to buy.
5. Give your product away for free to people that
will agree to influence your target audience to buy it.
It could be experts, famous athletes, actors, etc.
6. Give your potential customers a bonus that will
actually pay for their purchase. It could be money
saving coupons, an affiliate program, etc.
7. Make your sales letters or ads sound like it is
common sense to buy your product. For example:
"Everyone knows you can't make money..."
8. Make sure your ad copy sounds like you know
what you're talking about. If people sense you or
your business doesn't, they won't buy.
9. Load your ad copy up with tons of benefits and
bonuses. People will think and feel like they are
getting a lot for their money if they buy.
10. Assume your potential customer is going to
buy. For example: "Dear Future Millionaire". They
will want to buy in order to feel that way.
Stone Evans, The Home Biz Guy